Privacy Policy

Last updated: 18 August 2026

Adeline Wear ("we", "us" or "our") is committed to protecting your privacy. This policy explains what personal information we collect, how we use it, who we share it with, and the choices you have. It applies to adelinewear.com and any associated subdomains, together referred to as our Service.

Adeline Wear is a trading name of Meijermedia LLC, registered in the United States. We handle the personal information of our Australian customers in line with the Australian Privacy Principles set out in the Privacy Act 1988 (Cth), and the personal information of our New Zealand customers in line with the information privacy principles set out in the Privacy Act 2020 (NZ).

By using our Service, you confirm that you have read and understood this policy.

Key terms

Cookie: a small piece of data created by a website and stored by your browser. It is used to recognise your browser, provide analytics, and remember things such as your language choice or the contents of your cart.
Company: where this policy says "the Company", "we", "us" or "our", it means Meijermedia LLC, trading as Adeline Wear, which is responsible for your information under this policy.
Country: Australia or New Zealand, depending on where you live.
Customer: the person or organisation that places an order or signs up to use our services.
Device: any internet connected device, such as a phone, tablet or computer, used to visit our website.
IP address: the unique number assigned to a device connected to the internet, often used to identify the general location of a connection.
Personal information: any information that can identify a person, directly or indirectly.
Third party service: advertisers, campaign partners, marketing companies or other parties that provide content or products that may be of interest to you.
Website: our website at https://adelinewear.com.

What information we collect

We collect information when you visit our website, create an account, place an order, subscribe to our newsletter, answer a survey or fill in a form. This may include:

your name,
your email address,
your phone number,
your delivery address,
your billing address,
your order history and the contents of your cart,
technical information such as your IP address, device type and browser.

We do not collect or store your full card number or your security code. Payment details are handled directly by our payment provider.

How we use your information

to process your order, take payment and deliver your parcel,
to contact you about your order and answer your questions,
to handle returns, refunds and warranty claims,
to personalise and improve your experience of our website,
to improve our customer service and our products,
to run competitions, promotions and surveys,
to send you our newsletter and offers, if you have asked to receive them,
to measure and improve our advertising.

Marketing emails

If you give us your email address, you consent to receiving emails from us. Every marketing email contains an unsubscribe link, and you can opt out at any time. We may also use your email address to show you relevant advertising on platforms such as Facebook and Instagram. Opting out of marketing does not stop the operational emails about an order you have placed, such as your order confirmation and tracking updates.

Who we share your information with

We do not sell your personal information. We share it only where it is needed to run our business, including with:

our fulfilment and logistics partners, so that your order can be picked, packed and delivered,
our payment providers, so that your payment can be processed,
our website, email and analytics providers, including Shopify,
advertising and marketing partners, for measurement and targeted advertising,
professional advisers and authorities where we are required to do so by law, or where it is necessary to protect our rights.

Overseas transfers

Because our company, our service providers and our fulfilment partners are located outside Australia and New Zealand, including in the United States and Asia, your personal information may be transferred to, stored in and processed in other countries. We take reasonable steps to ensure it is handled with appropriate protection. By using our Service, you consent to these transfers.

How long we keep your information

We keep your information only as long as we need it for the purposes described in this policy, or as long as the law requires us to. When it is no longer needed, we delete it or make it anonymous.

How we protect your information

We use SSL encryption and other security measures to protect your data, and only authorised personnel can access sensitive information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we take the protection of your data seriously.

Accessing, correcting or deleting your information

You can ask us at any time to:

tell you what personal information we hold about you,
correct information that is wrong or out of date,
change your communication preferences,
delete your information, where the law allows us to.

Email info@adelinewear.com and we will respond within a reasonable time. We may need to verify your identity first.

Cookies and advertising

Our website uses cookies to keep it working properly, to understand how it is used, and to show you relevant advertising. Most browsers let you block or delete cookies, but some parts of the website may then stop working as intended. We never store personally identifiable information in a cookie.

Links to other websites

This policy covers our own website only. We are not responsible for the content or the privacy practices of any third party website we link to.

Children

Our website is intended for adults. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us and we will delete it.

Employee and applicant information

If you work for us or apply for a role with us, we collect the information we need for human resources purposes, such as payroll and reference checks. You can contact us at any time to update it.

Sale or transfer of the business

If our business is sold or merged with another company, your information may be transferred to the new owner and will remain subject to this policy.

Complaints

If you believe we have mishandled your personal information, email us at info@adelinewear.com and we will investigate. If you are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au. If you are in New Zealand, you can lodge a complaint with the Office of the Privacy Commissioner at www.privacy.org.nz.

Changes to this policy

We may update this policy from time to time. The current version is always published on this page, with the date it was last updated at the top. Continued use of our Service after a change means you accept the updated policy.